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The goal of filming the Fundamentals of Fashion Photography was to boil down as much information as possible into a bunch of short, digestible lessons that are easy to follow while still providing the viewer actionable lessons they can immediately start practicing on their own. We cover every aspect of Shavonne's process, including what gear she uses, how she finds the best people to work with, her favorite lighting setups and camera settings, and how she edits images in Capture One and Photoshop. Our hope is that these lessons will allow you to fast-track your learning and start shooting professional images as soon as possible.
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English | ISBN: 2940496064 | 2014 | EPUB | 200 pages | 83 MB
The Fundamentals of Digital Photography explores the guiding principles of great photography through efficient and effective technique. Easy-to-follow instructions teach you how to work with a digital workflow and develop a solid understanding of materials and processes. You will also find creative inspiration through the work of some of the world's great historical photographers, and discover how the history of photography can feed into your own work. Themed projects, featuring stunning images from contemporary international practitioners, will help you focus your ideas to produce truly original photographs.
Your marketing strategy should be as creative as your photography – if not more! In this segment, Lara lets you in on all of her marketing secrets in the fashion and commercial industries. Learn how to find and pitch to your target clients, build your industry contact database, understand which steps you need to take to get your work published, and master the art of sending a cold email. Start executing these crucial marketing methods and watch your opportunities double!
The Portrait Masters - The Business of Fashion Photography by Lara Jade: Business Fundamentals
English | Video: 1080p
https://theportraitmasters.com/product/business-fashion-photography/
Lara Jade is back with arguably the most comprehensive business and marketing course available to aspiring fashion and commercial photographers.
The Fundamentals of Fashion Management
English | December 28, 2011 | ISBN-10: 2940411581 | 184 pages | EPUB | 79 MB
https://theportraitmasters.com/product/business-fashion-photography/
Step into Lara’s home studio and watch her create stunning fashion images in her living room! Learn all of her tips for shooting at home, how to utilize your space and make it work effectively when you don’t have a studio space of your own. Don’t forget to download her recommended list of equipment to get you started in your own home studio!
The Portrait Masters - The Business of Fashion Photography by Lara Jade: Influencer Photoshoot
https://theportraitmasters.com/product/business-fashion-photography/
Watch an exciting photoshoot with an Instagram influencer, Khrystyana (@khrystyana) on a Manhattan rooftop! Learn the benefits of shooting with an influencer like creating variety in your marketing portfolio, maximizing exposure for you and your team, and building a relationship to expand your industry contacts.
English | Video: 1080p | 1hr 05m
https://theportraitmasters.com/product/business-fashion-photography/
“If I’m not based in NYC, London, or Paris, can I still become a successful fashion photographer?” YES! In this segment, discover how to market your work in a smaller market to attain a big profit! Showcase the value of what you can provide as a fashion photographer, learn how to work with local brands and influencers, and utilize Facebook ads to maximize your reach. You don’t have to live in one of the fashion capitals-of-the-world to reach your fullest potential, use Lara’s techniques to build your foundation and achieve your long-term goals.
The Portrait Masters - The Business of Fashion Photography by Lara Jade: Brand Collaboration Photoshoot
English | 37m | Video: 1080p
https://theportraitmasters.com/product/business-fashion-photography/
Watch as Lara puts the methods described in the Marketing Fundamentals into action during this collaboration shoot with fashion brand, Danielle Frankel. Learn the importance of doing a collaboration shoot like this to maximize exposure, expand your audience, and build a mutually beneficial relationship with a brand for years to come.
In the modern fashion and commercial industry, social media is arguably the most important tool when marketing your work and services. In this segment, Lara takes you through her favorite social platforms and gives you direct insight on how to effectively use them to maximize your brand awareness, identify your target market, research potential clients, find and engage with your teams, and build an engaged audience. Don’t let the vast sea of social media overwhelm you – Lara’s tips will give you the excitement you need to utilize these platforms to work for you!
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